Wednesday, November 2, 2011

Kickstarter


Freddie W is one of the most popular channels on YouTube, and I’ve seen plenty of his videos posted on the blogs here. But one thing I haven’t seen much about on here is his upcoming movie, and how he is using the crowd funding website Kickstarter to fund it. I find the idea of using Kickstarter to fund a film really fascinating. There are several advantages.

1. Your fans are backing your project, not a studio. Fans will generally accept whatever you do with the project, and be perfectly pleased, whereas studios will usually limit what you can do, which can be frustrating.
2. Crowd funding through Kickstarter will get fans more hyped about about the project because they get to be involved. In most instances, when there is a film project up on Kickstarter, the backers will get some sort of reward for backing the project, such as name in the credits, autographs, etc.

Thats not to say that Kickstarter (or crowd funding in general) is a perfect solution. Often times you’ll end up having a lower budget than you would with a studio, but thats when you have to consider whether its best to do what you want, with less money, or do what somebody else wants, with more money.

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