What's the Magic Word?

PIVOT!

Remember this word. It's a business term, and it will keep you from shooting yourself in the head. Since the line between being a filmmaker and being a business man is getting more and more blurred we need to learn this.

Businesses don't fail...they pivot. In fact, the only time a business can fail is when its owner stops trying. Twitter was a pivot. Someone tried a website, it didn't fly in most ways, except the one. Everyone seemed to like the info feed. So from the ashes of their failed attempt came a game changing website.

So, you find yourself on a film shoot that falls apart, pivot. Take what worked and throw out what didn't. Go at it again and try to make it work. Doesn't happen...pivot again.